Trademark Registration- Information, advantages, and process.

We are continually trying to make the public aware of the business and taxation terms. Most of the people in Pakistan are successfully running a business, yet they have no idea about their rights and technicalities. While making efforts to increase the awareness of the public, we have covered the major topics including GST, tax filing, and NTN. Taking this mission forward, we are now writing a guide about trademark registration. 

Before knowing “how to register a trademark?” one should be fully aware of what is trademark and what are its benefits. All people should know about the significance of a trademark in a business as it is their right. If you are doing company registration, then before that you should read this article as you will need a trademark too. All business requires a trademark so they can make their business distinctive from others. 

In Pakistan, the people represent trademark registration as a complexed process. Although it is not that difficult, for this, we are here to help you in all the stages. From writing this article, which includes information, benefits, and processes about trademarks, we will also assist you in further steps. 

What is a trademark registration? 

A trademark is similar to a brand. It can be a sign, expression, design, slogan, device, or a name that makes your business distinctive from others. When you register a trademark, you get the right to claim your business. For instance, if anyone copies your brand, then you can take legal action against them. It will protect you and stop the other party. 

For any brand or company, trademark registration is an essential process. In Pakistan, trademark registration is done through TMR. They control all the operations related to the trademark. The head office of TMR is located in Karachi.

How do I know my business is eligible for it? 

To determine if your business is suitable for trademark or not, first, you need to make sure that it is unique. The trademark registration is not only done to prevent others from using your rights, but it is also it makes it easier for you to impose your rights. Also, it creates a brand image. All the well-developed brands have their trademark number so that no one duplicates their work. 

Can I trademark my business name? 

Although it is not needed, yet trademarking your business name is the foundation of a strong business.

If you have decided a name, and you want to check its availability, then just take your phone and dial 03222812976 – 03002195228

How can I apply for a trademark registration?

Now that you have understood the importance of trademark in the foundation of business, you must have concluded if you need a trademark or not. There would be many people who did not understand the article. They would have concluded that they don’t need a trademark. But, if you are one of those who want to do trademark registration, then you are fortunate as it’s a wise decision. 

What is the registration process? 

We have made the process simpler for you. It’s a three-stage process, and the process may take a year. But, if you do it through our consultation we’ll do it in 8 months. 

The stages are:

1. In this stage, you will get a trademark number. Getting a trademark number will require 4 to 5 days. After that, you will have to wait for 2 months. In these two months, if any company submits a letter of objection, you will have to give another attempt. But, if no letter of objection is submitted, then you can move into another step. This stage is highly preferable by the TMR to avoid any problems in the future.
2. If you receive no letter of objections, then you can move into another step. In this step, you will have to apply for an acceptance letter. You need nothing more than a CNIC, 12 logos scanned and printout, affidavit, and company name and address. 
3. In this step, the clients will be checking a monthly digital journal. The dates will be announced by the government. After that, the clients will be able to apply for the certificate which will remain valid for 10 years. 

But, why should I register a trademark? What are the benefits? 

1. Easy communication: When you register a trademark, you can convey your brand to your consumers. It will be easier for the costumers to grab information about your business. Also, your company’s reputation and message will be visible. 
2. Make your business distinctive: The customers will be able to distinguish your business in a fully crowded marketplace. Through this, you can make your business stand out from your competitors. You can also capture customer’s attention more effectively. When a customer communicates with you, they wouldn’t have to look for any other alternative.
3. Rock the digital world! You can effectively utilize digital platforms to catch customer attention. As there would be no other business similar to you, it would be easier for the customers to find your brand on social media. It will lead to high traffic and more lead generation.
4. Grow business reputation: It will help to make your brand valuable and notable. Even you will be able to expand your business with the same reputation. 
5. Can be used as an asset: Let me tell you that trademarks are similar to property sale and purchase. You can sell, buy, or license your trademark whenever you want. Therefore, you can use them to secure money which you may need later.
6. Hire employees: It will also be made easier because the people would have a positive image of your business. So, there would be highly educated people approaching you for hiring.
7. Lifetime aid: Similar to a property, trademarks also do not have an expiry date. 

So, now you must have realized that you should protect your brand. Keep in mind that you have to keep your brand different from everyone else. Otherwise, you will lose it. But, you don’t need to worry about that until Spectrum Consultancy is here for you. 

We can give you complete assistance in developing your brand. From company registration to trademark registration, you can get everything under one umbrella. We have a team of professionals who will effectively work for you. We are always happy to hear from our clients, so whatever query you have, you can call now!